Market entry planning
Define the commercial, operational and regulatory questions that shape an India entry decision.
Healthcare market entry · India
Build the India decision.
Then build the plan.
GrowthButton gives healthcare organisations a local operating view of the market, partners, suppliers and team behind their next decision.
Market · Partners · Suppliers · Team
India decision brief
Before you commit, build a local view.
INDIA- 01MarketContext and operating choices
- 02PartnersRelevant organisations
- 03SuppliersProduct and quality conversations
- 04TeamLocal capability and hiring
One decision brief. Four local perspectives.
Market researchPartner assessmentLocal coordinationDefined next steps
What we do
The work behind
an India decision.
Engage GrowthButton for a defined workstream or a coordinated market-entry programme. The scope starts with the decision you need to make.
Healthcare partnerships
Identify and assess hospitals, providers, distributors and industry partners relevant to your objectives.
Partner verification
Review commercial, operational and regulatory information before committing to a partner.
Medical product sourcing
Identify Indian manufacturers and coordinate product, quality and supply conversations.
India-based teams
Define the roles, hiring approach and local capability needed for your operation.
Why GrowthButton
India decisions need
local facts.
Sector, partner and operating-model details matter.
GrowthButton brings market research, partner assessment and local coordination into a defined workstream. The work is structured around the information and decision you need next.
India context
Commercial, cultural and healthcare-sector realities considered together.
Independent review
Recommendations based on the agreed criteria and available evidence.
Defined deliverables
Scope, outputs and next steps agreed at the outset.
How we work
A disciplined way
to work in India.
We agree the decision, scope and deliverables before work begins, then report the findings against that brief.
Define the decision
Set the question, scope, decision-makers and information needed to move forward.
Research the market
Build a relevant picture of the market, organisations, constraints and opportunities.
Assess the options
Compare partners, operating choices or suppliers against agreed criteria.
Move to action
Turn the findings into a defined next step, whether that is an introduction, a review or a local workstream.
Who we support
One market.
Different ambitions.
Healthcare providers
Hospitals and care networks considering partnerships, capability building or expansion.
Medical device companies
Manufacturers and innovators considering production, distribution or market access.
Digital health
Health-tech and telehealth businesses planning an India presence or local capability.
Global advisers
Consulting firms that need India-based research, partner assessment or delivery support.
Source reading
Reporting relevant
to India decisions.
Third-party reporting and company announcements for healthcare businesses evaluating India.
Source reading
India’s MedTech transformation
EY’s 2024 overview of India’s MedTech market, manufacturing and innovation landscape.
Source reading
Why verification must go beyond financials
Business Today’s account of the Ranbaxy-Daiichi Sankyo deal and the cost of inadequate diligence.
Source reading
Wipro GE HealthCare expands India manufacturing and R&D
GE HealthCare’s announcement of Wipro GE HealthCare’s planned investment in Indian manufacturing and R&D.
Before we begin
Good questions,
answered clearly.
Do we need an Indian entity before speaking with GrowthButton?+
No. An initial conversation can focus on the decision in front of you, whether that is market entry, a partnership, sourcing or local capability.
Can you find hospitals, distributors or manufacturing partners?+
Yes. GrowthButton can identify relevant organisations, assess available information and support introductions.
Do you only work with businesses entering India for the first time?+
No. GrowthButton also works on defined sourcing, partner verification, talent and operational questions for established businesses.
How do you assess a prospective partner?+
The scope is agreed for the decision at hand. It can include commercial fit, credentials, regulatory history, quality systems and operating capability.
How long does an engagement take?+
Timing is agreed once the scope, stakeholders and deliverables are clear. Work can be a defined review or an ongoing local workstream.
Start the conversation
What decision do you
need to make in India?
Tell us what you are evaluating. The form opens a draft in your email app, so you decide whether to send it.
WAWrite to us on WhatsAppStart the conversation directly
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